Harness creativity and influence.
@HSBC_UK drew on its influencers’ creativity — as well as on their established followings. Content that the brand shared through influencer handles reached engaged audiences beyond those that it would reach alone.
Twitter provided a unique creative solution to celebrate our partnership with British Cycling. Through Niche we were able to enlist the power of creators to tell their own cycling stories, from novices to biking advocates. The campaign, delivered in the perfect format, drove exceptional results.