Ubisoft deployed a full suite of Twitter products to reach its audience at various phases of The Division 2’s rollout. Through Promoted Videos, In-Stream Video Ads, and Heart to Remind, the campaign drove gamers from awareness through conversion by purchasing the game at launch.
With help from Twitter’s targeting packs for keywords, conversations, interests, and demographics, Ubisoft was able to identify an audience of hardcore gamers receptive to content from @TheDivision_UK.
Short, snappy 6-second video creative commanded the audience’s attention while leaving them wanting more. Paired with messaging tailored to various campaign stages (from teaser to beta to launch), @TheDivision_UK content saw significant video view performance.
The sheer variety of ad formats Twitter offers is incredible. It allows more creativity when engaging your audience. Whether it’s ensuring everyone sees your ad on a given day or it’s a more personal connection through Heart to Remind, they offer everything.