Keep your message timely.
@UKLabour knew that its get-out-the-vote message would be irrelevant once the polls closed, so it made the most of its First View day by using the final hours to thank its supporters.
Twitter First View allowed us to reach everyone in the UK. We were also able to ensure our message was the first thing people saw when going onto Twitter. This gave our message cut-through and impact at times people were travelling to and from home — to get them to go to their polling station.