Riyadh Bank posted a video to say it is recruiting but applicants would need to prove their creativity by applying through Twitter.
Applicants were connected with the brand by creating their own content such as this video. This in turn, created further conversation and engagement around the initiative.
This employment campaign has not only allowed us to build a relationship with a younger audience, but Twitter allowed us to do so in a really innovative and original way. In today’s world, you need to inspire to aspire creativity amongst the youth. After all, change truly starts from within an organisation.