Make your TV ads go further.
@DFS’s Conversational Video Tweets gave extra reach to its TV ad, and made it easy for people to interact with the campaign. A click on either hashtag button would create a new Tweet of the video for people to share, with buttons their followers in turn could click on.
Being an official Team GB partner, DFS wanted to ensure they were at the forefront of conversations happening on Twitter. Utilising a plethora of relevant ad products they ensured relevancy and engagement with those who were interested in the Olympics and encouraged Twitter users to get involved.