A video Tweet campaign was used to spread awareness about the new product, targeting relevant people on a daily basis. To make it more engaging, Deemah set the video to the tune of the famous Italian song ‘Bella Ciao’ from the 1950s.
One day after the Promoted Tweet campaign started, a Promoted Trend campaign was launched to amplify the awareness/reach plus engagement.
Deemah is one of the top brands of biscuits in Saudi Arabia, and is highly engaged with the country and the traditions. So we wanted to do something very special for this product. The result was a beautiful campaign, and an increase in sales for our Deemah Tea Biscuits.