Continually refine your targeting.
Within its four main target groups, @BahiaPrincipe ran over 20 campaigns with granular targeting options including followers, device, interests, geography, tailored audiences, lookalikes, behaviours and re-engagement. This let it optimise for the best-performing segments as the campaign developed.
Use rich creative and make it relevant.
From its initial GIFs to the images in its Website Cards, @BahiaPrincipe used images that would capture user attention, and were tailored to the audiences it targeted.
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