Take the field for big events.
@GuinnessGB knew that the Six Nations would generate passionate conversation among a vast community of fans on Twitter, so it designed a campaign that would place its brand at the heart of the action.
Trying to achieve stand out in an increasingly popular and diverse social landscape is a constant challenge we face, we are constantly trying to innovate in order to reach our audience. This campaign achieved it by cleverly playing to Guinness’ strengths of heritage and loyalty, focusing on getting Guinness into the conversation around the 6 Nations. The Guinness Greenwood Series enabled Guinness to gain huge visibility in the market and resulted in an increase in engagement during this key drinking occasion.