@SAP_APJ developed a strong library of content, including thought leadership, infographics, and case studies. The brand monitored the performance of organic Tweets and chose the best-performing ones to promote, ensuring that its most compelling content reached a wider audience, maximising the campaign’s effectiveness.
@SAP_APJ produced similar campaigns for each of the three regions targeted, but tailored its content and targeting options to best suit the tech B2B audience in each. The brand used a combination of keyword, interest, and follower targeting to reach its audience — follower targeting specifically included tech influencers such as @nytimestech and @techreview, in addition to other leading tech brands.
As many of our target audience move to social media to consume content, it’s important we shift our media mix into the social space as well. Twitter provides us with the reach and scale to engage with consumers, especially in markets like India, Australia, and Indonesia.