Build buzz before and during the broadcast.
@frigo_helados ran its campaign before and during the show broadcast to build and sustain awareness. These Tweets achieved high levels of engagement, highlighting how brands that combine TV and Twitter can achieve strong results.
Capture attention with engaging content.
To stand out, @frigo_helados created a variety of engaging content in its Promoted Tweets. These included quizzes, true-or-false statements, and fun facts about ice cream. It also offered great prizes, including a trip to Paris and online Masterchef training.
Target the right audience at the right time.
@frigo_helados used keyword and TV targeting to get its message in front of the right people — those interested in cooking, recipes and Masterchef. In the last stage, the brand personalised its message to retarget those users who had not yet participated in the contest.