First View gave @FordSouthAfrica a high-profile, high-reach platform for its video, which marked the arrival of the Mustang with striking scenes of a Ford Mustang 2.3 EcoBoost convertible in the South African landscape.
Twitter was the perfect platform to generate conversation around an iconic nameplate that people love and appreciate. The campaign results exceeded all of our expectations. We saw an increase in online share of voice and reach. The Mustang is now one of the most recognized car brands in Africa.