SNAI was well positioned to take advantage of the buzz around a major event like Euro 2016. It had developed a large, engaged user base through an “always-on” approach to Twitter. @SNAI_Official runs ongoing campaigns that encourage user engagement.
@SNAI_Official ensured influential Tweeters’ voices were heard throughout the conversation, both by involving them in the competition and by Retweeting them regularly.
With Conversational Video, @SNAI_Official turned its video content into an interactive experience. Strong calls to action drove engagement and sharing. By making it simple for users to Tweet its messages, SNAI extended its campaign further across Twitter.