With its First View campaign, @eToro literally positioned itself as the people’s first option for investment. It used its top-of-the-timeline real estate on Twitter to make a positive brand impression at scale.
@eToro got the most out of its 24 First View hours by optimising its copy throughout the day. It also took care to tailor its content to each market and to use engaging language that nonspecialists would understand.
Using Twitter’s First View, we were able to notify users in real time of a unique stock opportunity, strengthening our brand image as an innovative, first-to-market investment platform.