Video is a natural fit for a fashion brand that wants to show off its range, and video Tweets really stand out. @FandFIreland used short videos including GIFs to capture women’s attention and interest as they checked their Twitter timelines.
Twitter really enabled us to accumulate a more in-depth knowledge about our target audience. We were able to learn very quickly what worked and what didn't through various targeting options. And Twitter’s video options let us delve deeper into the creative world and attract an even bigger audience.