Drive anticipation with creativity.
Invite in-depth conversation.
By using the Direct Message Card to promote its chatbot both before and after its show, @MyDowntownDubai made it simple for people to converse directly and meaningfully with its brand.
Build on the connection.
Live-streaming on Twitter, supported by a phased campaign and a variety of creative formats, enabled Emaar to invite a global audience to Downtown Dubai for NYE 2018. By sharing our celebration, we inspired new audiences with the wonder of the Burj Khalifa and the beauty of Dubai.