Moments let you collect and organise organic or Promoted Tweets into a single, interactive storytelling experience. @Dominos_UK unfolded its tale over six individual Tweets, and then combined them into a Moment.
@Dominos_UK videos, with their storybook appearance and playful feeling of motion, stood out in people’s timelines. Video on Twitter engages viewers with media-forward, autoplay playback for mobile and web.
Twitter’s Moment format provided us with an ideal platform to share our story with a targeted audience, in an engaging way. The engagement we saw was much higher than we would have anticipated for longer form content and this would definitely be a format we’d look to run again in the future.