Create buzz and engagement with video.
Use a Promoted Trend to increase awareness.
Share events in real time.
By running Promoted Tweets as the celebration events took place, Diadora offered its audience a live connection. This helped drive high engagement, allowed its audience to feel like a part of the celebrations, and helped @Diadoraofficial synchronise its campaign activity across five European markets.
With Twitter, we could effectively connect up campaign activities across key European markets and raise awareness of our brand among a young generation of sportswear fans.