@curryspcworld worked with Twitter API partner Adaptly (@adaptly) and media agency Blue 449 (@blue449) to create a series of video ads. Each video promoted three different products, with three corresponding call-to-action (CTA) buttons just below it in the Tweet.

The simple click of a button turned viewers into shoppers as they landed on the relevant product page on the @curryspcworld website.

@adaptly and @blue449 segmented the campaign targeting based on users’ conversations around the @curryspcworld brand, the brands they follow, their interest in technology products, and their product searches.

@curryspcworld succeeded in winning views and clicks at the most competitive time in the retail calendar. Over the course of a single week, the campaign drove 635,000 views and 19,000 link clicks, at a cost per link click (CPLC) three times lower than benchmark.