Reach your audience with the right targeting.
@CocaColaMX used Promoted Tweets to create buzz and spark conversation among festival fans. The brand targeted keywords to generate excitement from fans of certain bands, like @MolotovBanda and @garbage, and targeted users with interests around music genres, such as alternative rock, punk rock and pop.
Capture and keep the audience’s attention.
To capture the attention of the audience and generate conversation before, during and after the festival, the brand used a Promoted Trend with the hashtag #ViveCocaTV, generating more than 9.7 million impressions.
In key moments, @CocaColaMX also used Promoted Tweets with Vines to build anticipation, increase conversation and drive traffic to the livestream of the event.
Use innovative tools to drive engagement.
@CocaColaMX was the first company in Latin America to use SnappyTV, a tool that enabled it to film, edit and quickly share video of great festival moments. By distributing high-quality snippets of the event, the audience experienced the excitement as it happened. This allowed the brand to interact with its followers in an innovative way and generate strong engagement from the public. The Promoted Video peaked at more than 123,000 impressions and reached one million views.
Our previous experience with Twitter has given us the ability to create innovative strategies to engage our audience. For the Vive Latino festival, we wanted to try something new to us: SnappyTV. It was a great insight to see our audience’s reaction as we delivered real-time content, allowing us to outperform our competitors during the event.