With Promoted Video, @coopuk maximised the impact of inspirational content and ensured the positive campaign messages connected with as many people as possible.
By promoting a whitelisted influencer Tweet from key sports personality Marcus Rashford, @coopuk took campaign impressions to new heights and boosted visibility across Twitter.
Not only was this campaign created quickly using social media to cast our wonderful Co-op colleagues, but it was even more impactful thanks to Marcus Rashford's support. Launching on Twitter ensured we could spread the word to as many as possible that vulnerable people need support now. Marcus's Tweet, meant we were able to reach even more people on Twitter who wouldn't have been available to us without him.