Creating a short-form video featuring one of the most recognised faces in football helped @ClearKSA draw mass attention to the campaign and create an instant connection with their target audience.
@ClearKSA used a Conversational Card to boost interaction with campaign content, while a custom emoji helped to reinforce their brand positioning throughout the course of the campaign.
Tailored video responses enabled @ClearKSA to increase the relevance of campaign interactions, as audiences received videos linked directly to their personal choices.
To reinforce our brand position and connect with consumers, we had to tap into the issues they face every day. Focusing on three core elements of self-confidence, we engaged with people in a fun and interactive way, making them feel like we are closer to them than ever before.