Create original visual content.
The comic strips developed by @CheetosArabia featured stories that appealed the target age group. The content captured teens’ imaginations and gained the brand 1,200 new followers.
Involve the audiences in the story.
@CheetosArabia empowered its audience to shape Chester’s story by introducing two Poll Cards. The more popular comic strips were included as part of the story arc. The brand also started real-time conversations with audiences on how to vote for their preferred storyline.