Castle Lite engages and educates customers with ScratchReels
Encourage fans to engage further.
@CastleLiteSA invited users not only to play with the ScratchReels, but to Tweet in response. This led to more meaningful interactions and more earned engagements for the brand.
The Twitter ScratchReel was a real game-changer, as it provided a fresh new way for consumers to engage with our content. The low barrier to entry also meant that it significantly improved our engagement rates.