@CareemKSA used Twitter’s mobile app promotion tools to connect with audiences in a specifically mobile context, offering them an easy path toward installing or opening the Careem app. Its always-on campaigns kept the brand top of mind.
@CareemKSA compounded its success on Twitter by running parallel branding and performance activity. Its First View campaigns filled the top of its marketing funnel, and its mobile app promotion campaigns captured these prospects and helped them to convert.
First View brings the impact and reach we need. Content takes you far, but reach and positioning is the magic sauce. Big thanks to the Twitter MENA team for making sure we always have the winning recipe for achieving our business objectives.