Invite people in with Video Website Cards.
@CR_UK used Video Website Cards to put a friendly, helpful face on its message about obesity. The format also offered people an easy way to click right through to the Cancer Research UK website for more facts and advice.
The video poll format was an innovative, creative solution that aligned with our content and allowed us to spread awareness in a really engaging way. Twitter’s position as a social news platform helped inform users at scale about the link between obesity and cancer and opened up a discussion.