The brand collaborated with Twitter to get the best out of its products and formulate a precise audience approach. The campaign launched with a Spotlight and Promoted Trend on the final day of the Premier League.
BMW UK chose to connect with Premier League football as data showed Twitter would offer a marked increase in the target audiences’ awareness. The ad formats were also perfect for delivering reach.
Twitter delivers all of the above, plus gives us the certainty that our content will be seen in full by the right audience thanks to the precise targeting options the platform offers.