Connect with the live events people love.
@BetStars knew that the excitement around Euro 2016 on Twitter created an ideal atmosphere to engage football fans in conversation about their favourite moments.
Give your video the platform it deserves.
Video on Twitter gave @BetStars' wonderful animations the context and the viewers they deserved: 100% viewable, autoplay video and a premium, engaged audience.
Football is the number one driver of social conversation, so the European Championship was a perfect opportunity for BetStars to engage fans using the tournament’s greatest moments past and present. Being first in the market to use Twitter’s Conversational Ads was key to boosting followers by 30%.