Best in Class

10 examples of Twitter creativity in the world

Every day all over the world, brands are pushing the boundaries of creativity on Twitter to be closer to their communities. , , … We selected 10 international campaigns for you that stood out in recent months because of their originality.

#Breaking2 (Worldwide)

Run a marathon in under two hours. Impossible? Not for Nike (). Last May, the company brought three of the best runners on the planet together in Italy to set a new record in a closed-door marathon that was broadcast live on Twitter.

#StackeRTweet (Argentina)

In Argentina, Burger King () launched an ingenious campaign that successfully resulted in the different ingredients of its burgers trending nationally.

#RedefineWhatsPossible (United States)

Using this 360-degree video, Degree Men () teleported its community to a basketball court, where the challenge was to follow Stephen Curry () of the championship-winning Golden State Warriors.

#SoundsLike (United States)

For Pandora (), there is bound to be a piece of music for each emoji. At least this is what the American music streaming giant wanted to prove with its campaign .

#DisneylandParis25 (France)

Disneyland Paris () is the first brand in France to use the new 360 video format, allowing 360-degree videos to be uploaded and viewed directly on its timeline.

To get the most out of 360-degree videos, move to the middle of the image and, if on a mobile device, use your finger, or on a desktop, click and drag with the cursor.

 

#KLM (Worldwide)

Your boarding pass, the latest information for your flight, customer service – all now available directly on Twitter for those flying with Royal Dutch Airlines ().

#Valerian (Worldwide)

Four months before "Valerian" () was released, the teams behind the film broadcast its trailer on Twitter, along with exclusive content for fans who liked the video.

#KITKAT (Worldwide)

Kit Kat () cleverly took advantage of the vertical video format – displayed in a square format on people's timelines – to announce its new biscuit recipe.

#SamsungTV (Australia)

If you aren't sure which TV to buy, Samsung () is there for you. In Australia, the brand offered a personalised DM experience to advise its customers based on their requirements.

#NationalVegetarianWeek (United Kingdom)

For , the English food supplier Tesco () shared a range of delicious vegetarian recipes in customised Moments.

Discover videos of all these examples: