Best in Class

: some of the most creative MENA campaigns on Twitter

MENA brands keep discovering smart and creative ways to meet their business goals on Twitter. Here are some of our favorite recent examples of their creative powers at work.

With a Promoted Video teaser, Saudi Arabia’s General Entertainment Authority () found a colorful way to capture attention and raise pre-launch awareness of roznamah 2018, its comprehensive entertainment calendar.

To raise awareness, Almarai () joined the Earth Day conversation with a Promoted Video – made in partnership with National Geographic Abu Dhabi – that encouraged viewers to recycle.

Bank Al Jazira () created a video that captured football fans’ attention, and entertained them while highlighting the bank’s connection to FIFA World Cup 2018 through Visa’s partnership. The accompanying Twitter Poll, asking people where they prefer to watch matches, offered an easy and appealing means of engagement.

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Haircare brand Sunsilk () created buzz around its contest with a Promoted Video and a strong call to action. Entrants tagged their best friends in the comments, organically expanding the conversation.

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Cadillac Arabia () partnered with women’s celebrity, entertainment, and style site Layalina.com () to extend the reach of its Oscars sponsorship. Layalina.com produced four videos about the awards show, while Cadillac Arabia provided branded pre-roll. Layalina Tweeted the premium video content, targeting key audiences for the carmaker.

 

Al Jazirah Ford (), the world’s largest Ford dealer, used Moments to showcase the all-new Ford Expedition, creating an immersive experience for its audience. With a click, the cover image expanded to full-screen, and from there, people could swipe through Tweets to see different features of the Expedition, ultimately clicking a link to book a test drive.

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In anticipation of Saudi women beginning to drive in June, Volkswagen Middle East  () partnered with women’s magazine Sayidaty () to build brand preference. They co-produced weekly driving tip videos, which Tweeted with Volkswagen branded pre-roll.

Vodafone Egypt () used a Video Website Card to generate leads for its new Ready Digital service, which helps businesses connect with customers on social media. The autoplaying video in the Tweet led viewers through to a Vodafone web page where they could learn about and choose Ready Digital packages.

Saudi Arabia’s General Culture Authority () shares Saudi art and culture at its around the world. They brought the program to life for KSA audiences with a Promoted Video showing highlights of its recent Paris event.

 

To drive online orders, KFC Arabia () created a Tweet Carousel, a single swipeable ad made of multiple Tweets, starring the KFC Max Box. Hungry viewers could click through any one of the Tweets to land on an ordering page.

You can find all of these creative campaigns in our video below: