Conversational Ads invited people to join in and share @belVitaSA’s brand message with their followers. A click on the customised call-to-action button generated new Tweets from their own accounts.
Using a process called whitelisting, @belVitaSA invited celebrities to Tweet on the campaign’s behalf. The brand then promoted those Tweets to its target audience.
People love exclusive content like sneak peeks and backstage access. @belVitaSA took people behind the scenes of its radio show by live-streaming it on Periscope.
Twitter was a great driver of brand equity for belVita in South Africa. The overall increase in reach and awareness has been so crucial for the development of this brand in SA, and we can only look forward to celebrating the many Morning Wins alongside the Twitter Team.