Harness the energy of live sports.
When live sports events happen, they happen on Twitter, where fans follow the action and discuss their favourite players and teams. Knowing this, @BankAlJazira put itself at the centre of the Supercoppa conversation.
It was a great opportunity for Bank AlJazira to be part of the Italian Supercoppa as it happened for the first time in Saudi Arabia. Twitter allowed us not only to engage with the football fans, but also to inform them about our product.