Use different media during the campaign
Nine Tweets were published across a seven-week period. These contained images and videos like this one, which sought to emphasise the service’s human touch by introducing Audi technician Connie.
Video Website Cards to send users to the Audi Centre website.
The Twitter Video Website Cards enabled users to watch the video while visiting the @AudiUK owners’ area. From here they were able book a service at their nearest Audi Centre.
Focus content around different car components.
Each Tweet focused on a different component of the car. Overall, the campaign underlined the experience of Audi technicians while the content was designed to work within the @AudiUK feed.
Twitter was the perfect platform for the Audi Ownership campaign. Working with Twitter to target our customers was key to communicating our message. We wanted to raise awareness of our highly-trained technicians and approved Audi Centres to encourage our owners to come back to us. Using formats like Twitter’s video website cards helped to drive traffic to our owners’ area and produced significant results.