Tailor your voice and content to your audience.
To influence teen behaviour, @truthorange develops content that is factual and forward-thinking. The organisation likes to push the envelope in its creative approach, sharing the information that will help teens make informed decisions, but never preaches to them.
Reward followers in real time.
To drive engagement, @truthorange aligns its message to live televised events that teens care about like the Grammys. The team runs “war rooms” during these events to monitor the conversation, shift strategy or targeting in the moment, and create content that enriches the experience for viewers.
The organisation also creates live moments that reward, engage, and thank supporters. Recently, @truthorange partnered with a popular graffiti artist to tag @usernames of followers during a Periscope stream.
Tap into the best mobile inventory with the Twitter Audience Platform.
People look at their phones 150 times per day and spend 80% of their time in apps (versus the mobile web).* Because our technology powers many of the apps on our platform, advertisers like @truthorange can use the Twitter Audience Platform to easily extend high-performing Promoted Tweet or Promoted Video campaigns— both targeting and creative— to reach over 700 million people on and off of Twitter. All with a single click.
*Sources: Kleiner Perkins Caufield & Byers’s 2013; comScore Mobile Metrix, U.S., Age 18+, June 2014
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Our ROI is human life. The fact that the smoking rate among teens has gone down from 23% to 8% since we started our movement is our success metric. Twitter has definitely played a pivotal role in that and will continue to until that number goes down to zero.