Maximise your campaign’s reach with Twitter Ads.
@StanfieldsLtd used Promoted Accounts to attract and grow its followers and the #StreakWeek Promoted Trend to spark interest from its target audience, men aged 20 to 34. Using keyword targeting like "streaking," "underwear," "charitable causes," and "adventure," the brand successfully generated interest from a greater audience. With Promoted Video, @StanfieldsLtd delivered attention-grabbing content to maximise distribution and social sharing. Using Vines and interactive conversation, the brand created a real-time, personal connection with users who fuelled awareness and engagement.
Capture attention with funny or clever content.
Using humour to engage, Stanfield's delivered real-time content to highlight a serious issue among the target audience. The brand built customer loyalty with a fun and inspiring campaign that leveraged experiential events and created a narrative that told the story of cancer survivor Mark McIntyre, who streaked across Canada at a number of high-profile events wearing only his @StanfieldsLtd tighty whities or #StreakWeek branded boxers.
Engage users with a clear call-to-action.
@StanfieldsLtd encouraged consumers to strip down and "run like wild" in a public place to support Mark and raise money for the Canadian Cancer Society @cancersociety. As an incentive, the brand gave Twitter users who raised $50 or more for @cancersociety a free pair of @StanfieldsLtd "gitch" (Canadian slang for underwear). Every time #StreakWeek was shared, @StanfieldsLtd donated $1 to @cancersociety up to $25,000. The brand also invited followers to visit stanfields.com and dare Mark to streak at new locations.
The way we were able to engage people in helping business grow was a great success. The campaign showed a really great merging of a creative idea and strategic opportunity with results that benefit the client.