To give its audience a chance to share in the students’ Edinburgh experiences, @alwaleed_philan used Promoted Video. Twitter’s media-forward, auto-playback video captures attention in people’s timelines, and is ideal for engaging them in your story.
Throughout the campaign, @alwaleed_philan created Twitter polls to gather its audience’s thoughts and opinions, as well as to give context to the campaign content that would follow. The poll format offered a simple way for people to interact with the organization and to give their input.
With Conversational Video, @alwaleed_philan showed entertaining clips of student ambassadors applying their new skills in Edinburgh. When people clicked one of the buttons below the video, they could easily Tweet it to their own followers. This drove further engagement and organic reach.
Choosing Twitter as the platform to keep our audience engaged was an easy choice for us. We have something to say that we wanted to be the starting point of a discussion, and Twitter had the right setup for it in terms of platform features and media tools. This helped Alwaleed Philanthropies implement the two-way communication model and center the attention around the conversation, and not ourselves.