Make more of a sponsorship.
Using Amplify, @AberdeenAssetUK enhanced their reputation as a forward-thinking sponsor, at the same time promoting the Aberdeen Asset Management Scottish Open as one of the strongest and most prestigious events on the European Tour calendar.
Add star appeal.
Emotive pre-roll featured previous Aberdeen Asset Management Scottish Open winners Phil Mickelson, Justin Rose and Rickie Fowler. Footage of these high-profile stars drew in viewers, and highlighted the calibre of the event’s champions over the previous three years.
With Twitter Amplify, Aberdeen Asset Management could serve branded content to a pre-selected target audience of three million. Together with the @EuropeanTour, we were able to put the Aberdeen brand at the centre of the conversation in a natural and unobtrusive way.