Using Amplify, @AberdeenAssetUK enhanced their reputation as a forward-thinking sponsor, at the same time promoting the Aberdeen Asset Management Scottish Open as one of the strongest and most prestigious events on the European Tour calendar.
Emotive pre-roll featured previous Aberdeen Asset Management Scottish Open winners Phil Mickelson, Justin Rose and Rickie Fowler. Footage of these high-profile stars drew in viewers, and highlighted the calibre of the event’s champions over the previous three years.
With Twitter Amplify, Aberdeen Asset Management could serve branded content to a pre-selected target audience of three million. Together with the @EuropeanTour, we were able to put the Aberdeen brand at the centre of the conversation in a natural and unobtrusive way.