Campaign analytics

Knowledge is power, so learn exactly what’s working.

When you’re building a brand or trying to move the needle on a product or service, every word, photo, video and follower can have an impact on your success. Twitter’s campaign analytics help you to understand what your audience is doing with the content you share on Twitter, and how their actions help grow your business.

Your Tweet activity dashboard shows metrics for every single Tweet you post. You’ll know at a glance how many times Twitter users have seen, Retweeted, liked and replied to each Tweet. This tells you what resonated with your audience so you can Tweet similar content. These insights can also help you plan a content calendar for your Twitter account.

Your account home is your Twitter report card, with high-level statistics tracked from month to month. It spotlights your top-performing Tweets and introduces you to the influencers in your network. You can easily map your success with other Twitter campaigns, seasonal initiatives or trends. You can also use it to identify potential partners and influential allies in your network.

For an in-depth view into your Promoted Tweets performance, consult your campaign dashboard. It provides detailed performance metrics, whether your goal is to drive brand awareness, increase site traffic or promote your mobile app.

With account home, our business can quickly get an overview of what’s working for us, and potentially create more content around what’s resonating with our audience.”

, Ecommerce & Marketing Director, RockCreek

Strategies to help you face this challenge

Tweet Activity Dashboard

Displays Tweet data to help you optimise your performance on Twitter. You can leverage these insights to inform ongoing content strategy for both paid and organic Tweets and content.

Campaign Dashboard

Brings your campaign data front and centre. Measure your campaign performance across dimensions and gain valuable insights to optimise spend and content strategy.

Account Analytics

Your analytics help you understand how the content you share on Twitter grows your business. Easily track your statistics over time and understand your top performing Tweets and who your influencers are.

Editor's note: As of April 2017, we’ve updated our product names and video campaign objectives on

Product names:

  • Promoted Video stays Promoted Video
  • Premium Pre-roll becomes In-Stream Video Ads
  • Amplify Packages becomes In-Stream Video Sponsorships

Campaign objectives:

  • Promoted Video becomes Promoted Video Views
  • Pre-roll becomes In-Stream Video Ad Views (Pre-roll)
  • Mid-roll becomes In-Stream Video Ad Views (Mid-roll)