Twitter ad formats & specs

Twitter Promoted Video

Grab attention with Promoted Video, auto-playing video that is displayed in-feed to engage people in their timeline.

Twitter Promoted Video

Tweet copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

File size

Max 1 GB

Video length

Recommended: 15 seconds or less

Max: 2 minutes and 20 seconds (selected advertisers are eligible to request an increase up to 10 minutes). Please contact your Twitter Account Manager for more information.

File types

MP4 or MOV

Video bitrate recommendation

Recommended: 6,000 kbps for 1080p, 5,000 kbps for 720p

Max: 6,000–10,000 kbps for 1080p, 5,000–8,000 kbps for 720p

Frame rate recommendation

29.97 fps or 30 fps. A higher frame rate is acceptable. If the available video has a lower frame rate, however, don’t try to ‘upsample’ it.

Audio codec recommendation

AAC LC (low complexity)

Video codec recommendation

H.264, baseline, main, or high profile with a 4:2:0 colour space

Video aspect ratio

1:1 is recommended as it will always render as square on desktop and mobile, timeline and profile. This and 9:16 (vertical) will take up the same amount of real estate – which is more than 16:9. Upon tap, full screen will open and fill with black bars.

Any aspect ratio between 2:1 and 1:1 is acceptable, but after 1:1, videos will be cropped to 1:1 aspect ratio.

9:16 (vertical) will always render in a 1:1 space on desktop and mobile, timeline and profile. Desktop will have black bars on the sides once the video begins playing. Mobile will crop the top and bottom of the video, centre the image, and autoplay without bars.

Recommended size

1200×1200 (minimum for 1:1 is 600×600)

  • Any height is acceptable, but if height exceeds the width, the video will be cropped to 1:1 in the feed.

  • If not a 1:1 aspect ratio: 640×360 minimum

Looping

Videos will loop if the video length is shorter than 60 seconds.

Branding

Highly recommended throughout; if using a logo, it should be persistent in the top left-hand corner.

Prominent product placement is highly recommended for driving product consideration.

Captions

Closed captioning or text overlays are mandatory.

Thumbnail

Supported files: PNG or JPEG

Aspect ratio: recommend matching sizing of the video

Minimum size: 640×360 pixels

Max size: 5 MB