Twitter ad formats & specs

Twitter Promoted Tweet

Reach a new Twitter audience or spark engagement from your existing followers with Promoted Tweets. These Tweets are clearly labelled as Promoted, but can be Retweeted, replied to, and liked in the same way as organic Tweets.

Twitter Plain Text Tweet

Tweet copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

Twitter Image

Tweet copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

Image width/height

Recommended minimum width of 600 pixels, although larger images (for example, 1200-pixel images) will be better optimised for when people click to expand images. Any height is acceptable, although if the height exceeds the width, it will crop to 1:1 (see aspect ratio details).

Aspect ratio

Desktop: Any aspect ratio between 2:1 and 1:1 is acceptable. For example, 1200×600 (2:1), 1200×800 (3:2), or 1200×1200 (1:1). After 16:9 aspect ratio (for example, 1200×1400) the image will be cropped to a 16:9 aspect ratio.

Twitter GIF

Tweet copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

Image width/height

Recommended minimum width of 600 pixels, although larger images (for example, 1200-pixel images) will be better optimised for when people click to expand images. Any height is acceptable, although if the height exceeds the width, it will crop to 1:1 (see aspect ratio details).

Aspect ratio

Any aspect ratio between 2:1 and 1:1 is acceptable. For example, 1200×600 (2:1), 1200×800 (3:2), or 1200×1200 (1:1). After 1:1 aspect ratio (for example, 1200×1400) the image will be cropped to a 1:1 aspect ratio. 16:9 can also be utilised.

GIF file size

Max 5 MB