Twitter ad formats & specs

Twitter In-Stream Video Ads & Sponsorships

With In-Stream Video Ads and Sponsorships, you can partner with premium, engaging, and brand-safe publishers to reach a receptive audience at scale with in-feed, pre-roll video.

In-Stream Video Ads

Video length

Recommended: 6 seconds or less

Branding

Highly recommended throughout; if using a logo, it should be persistent in the top left-hand corner.

Captions

Closed captioning or text overlays are mandatory.

File type

MP4 or MOV

Aspect ratio

16:9 or 1:1

URL

Must begin with http:// or https://

File size

Max 1 GB

Video codec

H.264, baseline, 4:2:0 colour space

Frame rate

29.97 fps or 30 fps

Video bitrate recommendation

6,000–10,000 kbps for 1080p

5,000–8,000 kbps for 720p

In-Stream Video Sponsorships

Video length

Recommended: 6 seconds or less

Branding

Highly recommended throughout; if using a logo, it should be persistent in the top left-hand corner.

Captions

Closed captioning or text overlays are mandatory.

File type

MP4 or MOV

Aspect ratio

16:9 or 1:1

URL

Must begin with http:// or https://

File size

Max 1 GB

Video codec

H.264, baseline, 4:2:0 colour space

Frame rate

29.97 fps or 30 fps

Video bitrate recommendation

6,000–10,000 kbps for 1080p

5,000–8,000 kbps for 720p