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Perspective

The Unilever CMO explains why it is essential for business leaders to be on Twitter

Keith Weed, named the most influential CMO in the world by Forbes Magazine, emphasises the importance of Twitter for business leaders.

Case Study

Tryp Hotels drives views of a multinational video campaign on mobile

See how Tryp Hotels realized growth in video views, site traffic and reservations through the Twitter Audience Platform.

Perspective

6 tips for working with creators on your next campaign

Here are six tips to help you best partner with creators to get better results on your next campaign.

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