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Leading the way

Seven strategies from brands leading the conversation on Twitter.


: Listening and learning from Black voices on Twitter

Twitter has solutions for your marketing objectives.


A point of pride: How well do brands represent the LGBTQ+ community?

In the UK, the number of people identifying as lesbian, gay, bisexual, and transgender is at an all-time high, and the LGBTQ+ community is bigger than ever on Twitter.


How Tesco’s connected during lockdown

One campaign that has been really sensitive to the changes in behaviour we see during lockdown is the long-running Tesco campaign.


Beyond business as usual: Brand reactions to COVID-19

Our new Twitter Insiders research explores perceptions of brand reactions in relation to COVID-19 and how companies can use their influence to make a positive difference across society.


The new normal: What does it mean?

Our routines are changing as our lives are upheaved by the changes brought by COVID-19. We are entering a ‘new normal’. In new research Twitter UK took a look at what that means.


How people on Twitter are using TV and film to get through COVID-19

Our routines have been changed by COVID-19. We’re looking for new ways to keep ourselves entertained, and TV and film is playing a big part.


How brands use Twitter to launch

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Case Study

Samsung uses Twitter to make QLED TVs the clear choice for consumers

See how Samsung used an innovative Twitter partnership and an exciting new show format to build brand affinity and connect with audiences over the hottest trending TV shows.


How Twitter became Paris Fashion Week’s new digital catwalk

A close look at the main insights of the Paris SS20 conversations on Twitter and on the fashion houses that stood out most for their Twitter creativity.

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