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There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.
See how Samsung used an innovative Twitter partnership and an exciting new show format to build brand affinity and connect with audiences over the hottest trending TV shows.
A close look at the main insights of the Paris #FashionWeek SS20 conversations on Twitter and on the fashion houses that stood out most for their Twitter creativity.
See how @BMW_UK found Twitter was the perfect platform when the auto brand wanted to boost awareness and positive emotional appeal for its i8 Roadster.
See how Stella Artois used an In-Stream Sponsorship on Twitter to become the beer that is synonymous with The Companionships, Wimbledon.
Twitter UK partnered with Starcom UK to look at the rise of grassroots activism and how people want visible action on issues they see as critical — like the environment — and how this relates to brand purpose.
See how the social team behind Tom Clancy’s The Division 2 mastered the use of Twitter’s ad products to generate awareness and build hype for the video game’s UK launch.