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How brands use Twitter to launch

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Case Study

Samsung uses Twitter to make QLED TVs the clear choice for consumers

See how Samsung used an innovative Twitter partnership and an exciting new show format to build brand affinity and connect with audiences over the hottest trending TV shows.

Case Study

How Safaricom used Twitter to unite Kenya for Kipchoge record attempt

How Safaricom used a Twitter custom emoji to unite Kenya for Eliud Kipchoge’s marathon record attempt.


How Twitter became Paris Fashion Week’s new digital catwalk

A close look at the main insights of the Paris SS20 conversations on Twitter and on the fashion houses that stood out most for their Twitter creativity.

Case Study

NESCAFÉ Azera stands out from the crowd on Twitter

See how NESCAFÉ Azera used First View and Conversational Cards to boost awareness and engagement amongst coffee lovers on Twitter.

Case Study

BMW drives emotional appeal for its i8 Roadster on Twitter

See how found Twitter was the perfect platform when the auto brand wanted to boost awareness and positive emotional appeal for its i8 Roadster.


Connect with Twitter in 2020 with our MENA marketing calendar

Download the Twitter Marketing MENA calendar and connect with the biggest events of 2020, including Ramadan and Dubai Expo.

Case Study

Stella Artois serves up strong brand associations with a Twitter sponsorship

See how Stella Artois used an In-Stream Sponsorship on Twitter to become the beer that is synonymous with The Companionships, Wimbledon.


The rise of activism on Twitter and what it means for brand purpose

Twitter UK partnered with Starcom UK to look at the rise of grassroots activism and how people want visible action on issues they see as critical — like the environment — and how this relates to brand purpose.

Case Study

How Ubisoft got Twitter users locked and loaded for The Division 2’s UK launch

See how the social team behind Tom Clancy’s The Division 2 mastered the use of Twitter’s ad products to generate awareness and build hype for the video game’s UK launch.

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