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Perspective

How Twitter became Paris Fashion Week’s new digital catwalk

A close look at the main insights of the Paris SS20 conversations on Twitter and on the fashion houses that stood out most for their Twitter creativity.

Perspective

The rise of activism on Twitter and what it means for brand purpose

Twitter UK partnered with Starcom UK to look at the rise of grassroots activism and how people want visible action on issues they see as critical — like the environment — and how this relates to brand purpose.

Case Study

How Ubisoft got Twitter users locked and loaded for The Division 2’s UK launch

See how the social team behind Tom Clancy’s The Division 2 mastered the use of Twitter’s ad products to generate awareness and build hype for the video game’s UK launch.

Perspective

Environment is key when it comes to the impact of video ads

In a study conducted with GroupM, Twitter tested the same video ads across four different mobile experiences and found some significant differences in how they performed — in terms of viewer behavior, attitudes about experience, and brand impact.

Perspective

How Twitter came to the rescue of a girls’ football team

The football community on Twitter is huge, and it brings together many interconnecting subcommunities, including club tribes, grassroots football, and women’s football. This is just one story of how Twitter helped get a girls’ football team their own kit.

Perspective

How Twitter helped save the legendary London venue The Social

The music community on Twitter is vast, connecting many different communities together. This is just one story of how Twitter saved the iconic London venue The Social.

Perspective

How Twitter helped bring back the much-loved console game Shenmue

This is just one story of how Twitter helped revive the much-loved cult console game Shenmue. The gaming community on Twitter is massive, and it brings together many interconnecting subcommunities, including esports, gaming tribes, and hardware.

Perspective

How people came together on Twitter to fight depression and lift each other up

See how people on Twitter came together to support each other under the hashtag . The health community on Twitter is huge, and it brings together many interconnecting subcommunities, including mental health, carers, and learning disabilities.

Case Study

Toyota uses literature and Twitter to connect with the Saudi youth audience

Twitter marketing case study for Saudi Arabia showing how Toyota engaged with Saudi youth using Twitter advertising and literature.

Case Study

Boots strikes key engagement goals with Twitter sponsorship

See how Boots used Twitter sponsorship to boost the reach and relevance of its brand message during the Women’s World Cup.

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