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Research

How brands use Twitter to launch

There are many ways to launch a campaign on Twitter. This article takes you through some of the key steps that brands can employ to make sure their Twitter launch makes a real impact.

Case Study

How Safaricom used Twitter to unite Kenya for Kipchoge record attempt

How Safaricom used a Twitter custom emoji to unite Kenya for Eliud Kipchoge’s marathon record attempt.

Perspective

Best in Class: Twitter marketing campaigns for Ramadan

Twitter is the place to go if you want to make your brand relevant during the holy month of Ramadan. These Twitter marketing case studies are just a few examples from 2019.

Case Study

Mrsool boosts its reach on Twitter by connecting with Ramadan

See how innovative delivery app Mrsool used In-Stream Video Sponsorship to maximise its reach across Twitter and capture the hype of the Ramadan season.

Case Study

How Riyad Bank connected with 20-somethings by using Twitter as a job recruitment tool

Twitter marketing case study in how Riyad Bank connected with people in their 20s by creating a job recruitment campaign.

Case Study

Smasco builds positive brand connections with Twitter sponsorship

See how large-scale recruitment company Smasco increased engagement and built positive brand connections on Twitter with an In-Stream Video Sponsorship.

Case Study

Toyota uses literature and Twitter to connect with the Saudi youth audience

Twitter marketing case study for Saudi Arabia showing how Toyota engaged with Saudi youth using Twitter advertising and literature.

Case Study

Boots strikes key engagement goals with Twitter sponsorship

See how Boots used Twitter sponsorship to boost the reach and relevance of its brand message during the Women’s World Cup.

Case Study

Bethesda serves up RAGE 2 with gameplay video and a side of disruption

Learn how Bethesda Game Studios launched Rage 2 to a highly engaged audience on Twitter with a fun, disruptive campaign that included Promoted Video of gameplay, First View, Twitter Polls, and Website Cards.

Case Study

LexusKSA links with premium content providers to build awareness during Ramadan

Saudia Arabia Twitter advertising case study showing how Lexus used Twitter to generate over 10 million video views during the holy month of Ramadan.

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