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181 Results

Perspective

How Twitter became Paris Fashion Week’s new digital catwalk

A close look at the main insights of the Paris SS20 conversations on Twitter and on the fashion houses that stood out most for their Twitter creativity.

Case Study

NESCAFÉ Azera stands out from the crowd on Twitter

See how NESCAFÉ Azera used First View and Conversational Cards to boost awareness and engagement amongst coffee lovers on Twitter.

Case Study

BMW drives emotional appeal for its i8 Roadster on Twitter

See how found Twitter was the perfect platform when the auto brand wanted to boost awareness and positive emotional appeal for its i8 Roadster.

Perspective

Connect with Twitter in 2020 with our MENA marketing calendar

Download the Twitter Marketing MENA calendar and connect with the biggest events of 2020, including Ramadan and Dubai Expo.

Perspective

The rise of activism on Twitter and what it means for brand purpose

Twitter UK partnered with Starcom UK to look at the rise of grassroots activism and how people want visible action on issues they see as critical — like the environment — and how this relates to brand purpose.

Case Study

How Ubisoft got Twitter users locked and loaded for The Division 2’s UK launch

See how the social team behind Tom Clancy’s The Division 2 mastered the use of Twitter’s ad products to generate awareness and build hype for the video game’s UK launch.

Case Study

Land Rover turns to Twitter for the launch of the new Land Rover Defender

See how Land Rover made the big reveal for the launch of its highly anticipated new Land Rover Defender on Twitter.

Case Study

Warburtons scores a hit by premiering the launch of its new bagels on Twitter

See how UK family baker Warburtons boosted awareness and engagement by using Twitter First View and Spotlight Trend to unveil its new product launch campaign.

Perspective

Best in Class: Twitter marketing campaigns for Ramadan

Twitter is the place to go if you want to make your brand relevant during the holy month of Ramadan. These Twitter marketing case studies are just a few examples from 2019.

Perspective

Environment is key when it comes to the impact of video ads

In a study conducted with GroupM, Twitter tested the same video ads across four different mobile experiences and found some significant differences in how they performed — in terms of viewer behavior, attitudes about experience, and brand impact.

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