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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
Emaar Dubai goes live on New Year’s Eve, inspiring a global audience and breaking a new Guinness World Record
Read about how Emaar Dubai inspired and engaged a global audience by live-streaming its #LightUp2018 New Year's Eve laser show on Twitter.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
A closer look at ways that Brandwatch helps brands to pinpoint new markets, identify key pain points, reduce consumer friction, and improve product design.