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How Saudi telecoms company STC used Twitter to build community, drive website visits, and share the love on Saudi National Day.
Learn how telco brand Tre Sverige used First Views with Promoted Trends and engager targeting to own #AppleEvent conversation in Sweden.
Learn how Kenyan telecom Safaricom engaged a wide, enthusiastic audience on Twitter as it celebrated its anniversary.
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MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
How Vodafone UK used Twitter to achieve maximum exposure around its partnership with Capital’s Summertime Ball (#CapitalSTB ).
With #FollowTheRabbit @O2 wanted to use Twitter to drive take up of its Priority Tickets by giving more people the chance to attend live experiences.
See how Vodafone engaged young music fans in a Twitter competition and built on its association with a London festival.