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See how Samsung used an innovative Twitter partnership and an exciting new show format to build brand affinity and connect with audiences over the hottest trending TV shows.
How Saudi telecoms company STC used Twitter to build community, drive website visits, and share the love on Saudi National Day.
Learn how telco brand Tre Sverige used First Views with Promoted Trends and engager targeting to own #AppleEvent conversation in Sweden.
Learn how Kenyan telecom Safaricom engaged a wide, enthusiastic audience on Twitter as it celebrated its anniversary.
Best in Class
MENA brands and businesses continue to lead the way with their ingenuity on Twitter. From a world exhibition in 2020 to a virtual space for encouragement and inspiration, here are some of the region’s most exciting recent campaigns.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.