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In the UK, the number of people identifying as lesbian, gay, bisexual, and transgender is at an all-time high, and the LGBTQ+ community is bigger than ever on Twitter.
Learn how comedy channel Dave drove unprecedented tune-in as it launched a mental health awareness campaign with CALM.
Learn how Cancer Research UK used Twitter Video Polls and Video Website Cards to start a nationwide conversation about an important health issue.
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Read about how @alwaleed_philan used Twitter to raise awareness and encourage engagement around a program promoting cultural understanding.
Discover how The British Heart Foundation ( @TheBHF) used Twitter to launch the world’s first campaign powered by hearts to raise awareness of CPR.